Use These Smart Solutions to Boost Retail Sales
Once you start seeing Halloween costumes and jack-o’-lanterns in the aisles, you know the holiday season has arrived. Before you know it, you’ll be hearing Jingle Bells at the mall. If you own or manage a retail store in the Orange County, California area, you know that there is a lot of competition for sales this time of year. How are you going to stand out to customers walking by? And how do you keep them in your doors and increase purchases? Commercial audio video is one sure way to improve the look, feel, and success of your business. Not only will your customers enjoy shopping in your boutique more, but they might also add a few more items in the check-out line. Keep reading this blog to learn what technology we have to offer your store.
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1. Use an audio distribution system to play music at strategic times.
The type of songs you play can certainly affect the way your shoppers handle themselves in the store. Slow beats and soft tunes will sooth your shoppers and help them relax as they slowly browse your merchandise. High-energy songs on the other hand will quicken their steps and help them get in and out faster—perhaps even persuading them to get their shopping list done quicker instead of window shopping for hours. With our music systems, you can create holiday playlists and time your music to turn on at special times. Choose fun, upbeat tunes during the madness of Black Friday to keep everyone in good spirits, or soft relaxing songs to keep people calm. If you can tell the customers aren’t feeling the music, you can easily change it on a mobile device. By separating zones of audio throughout the store, you can also play different music in every corner of the building. Tailor your playlist to men in the men’s clothing section, and female-friendly songs in the women’s department.
2. Use lighting control to highlight focus items.
When you need to move certain products out the door, you need all the help you can get to persuade people to make the purchase. Lighting control can help put emphasis on your holiday focus items. The greatest tip we can give you is that brighter is better. Not only do bright lights energize people, but they also liven the mood and highlight your sparkling merchandise. No one wants to enter a store that looks and feels like a dungeon. At the same time, the quality of your lights matter. Use a soft white instead of a plain white to go easy on your clients’ eyes. Also, invest in smart LEDs instead of the cheaper light bulbs which can give you headaches. You can also use dimmers to alert customers to specials, events, or when it’s time to close the store. Lower the lights to let them know they have 15 minutes left to make a final purchase.
3. Install digital signs and video displays to increase foot traffic.
When you have a digital sign, instead of a traditional one, you can easily change the message and scroll images, text, or video. The fact is that we live in an image-based society now and people respond more to images and video than static text. We can install a digital sign that displays your eye-catching promotions and fun videos to encourage window shoppers to come inside your store and check out the merchandise.
Video walls or displays also help add to your seasonal décor. Place a large screen (or multiple together) near your store window to show off your products, sales and other information.
If you need help designing a strategy, or need a last minute repair or update in your store, please contact us online! We are here to help you succeed at the busiest time of the year. The time is now to start planning!